That’s the secret sauce, but founder and maker Kristi Moe is always happy to share the inspiration behind the process.
The collection took nearly four years to create, beginning with deep research into the history of the zodiac and an in-depth exploration of each sign’s personality, energy, and symbolism. While not a professional astrologer, Kristi has been a lifelong horoscope reader and continues to study astrology to this day. Through that journey, a unique point of inspiration emerged for every sign in the collection.
Rather than focusing on stereotypes or the overly simplistic side of zodiac culture, the perfumes were designed to celebrate the positive attributes and deeper meaning behind each sign. The goal was to create fragrances with intention and purpose, not just something trendy or gimmicky, but scents that genuinely honor individuality and help people connect more deeply with themselves.
Each perfume was carefully crafted to evoke the energy and vibe associated with its zodiac sign. Aromatherapy-inspired ingredients were thoughtfully incorporated so the fragrances don’t just smell beautiful, they’re designed to help influence mood, emotion, and mindset through scent.