Kristi Moe is the founder and President of Zodica Perfumery, an astrology-inspired fragrance brand founded in 2016 and based in Madison, Wisconsin.
With a background in beauty, brand strategy, and product development, Kristi created Zodica to make fine fragrance feel more personal, gentle, and wearable.
Before launching Zodica, Kristi built her career working with beauty and consumer brands, including Tree Hut Shea and Poo~Pourri.
Her experience in product innovation, packaging, retail strategy, and brand storytelling shaped the foundation for Zodica — a fragrance brand built with intention, research, and a clear point of view.
Kristi created Zodica after her own experience with migraines and fragrance sensitivity made traditional perfume complicated. She loved fragrance, but wanted to create a more approachable way to discover and wear scent — one that started with the person, not a crowded perfume counter.
Today, Zodica Perfumery is sold at its flagship boutique in Madison, Wisconsin, online at ZodicaPerfumery.com, at Free People, and in hundreds of retailers across the United States. Under Kristi’s leadership, Zodica has been recognized by Inc. Regionals Midwest as one of the fastest-growing private companies in the region, and Kristi was named to the Forbes Next 1000 list.
You're Invited
Kristi welcomes you to experience the brand in person at our Madison Flagship boutique.
